LANDENBERGER, . Internationalisierung und Kulturtransfer von Marken. Comparativ, [S. l.], v. 19, n. 6, p. 33–49, 2009. DOI: 10.26014/j.comp.2009.06.03. Disponível em: https://comparativ.net/v2/article/view/294. Acesso em: 19 apr. 2025.